Focus Areas

Professional focus areas.

Strategy, Market & Go-to-Market

Experience in market sizing, competitive and regulatory analysis, commercialisation planning and 10-year financial modelling for ventures and incumbents alike.

Sustainability & ESG

Experience in materiality assessments, Scope 1, 2 and 3 emissions calculations, decarbonisation strategies and ESG performance monitoring across sectors.

Pricing & Business Transformation

Experience in pricing strategy and transformation programmes, from business requirements and MVP scoping to pricing tool assessment (Pricefx, Anaplan), implementation roadmaps and change & adoption.

Data, Finance & Decision Support

Experience in executive decision support through financing studies, public-funding eligibility (ERDF), budget analysis and Power BI-driven insights.